Mother featured in Esquire

Mother Industries, the quirky yet stylish advertising agency, is a hub for all things creative. Esquire recently profiled Paul Malmstrom, the co-founder, in their recently completed Hell’s Kitchen office. Working with designer Steven Sclaroff, ESKW/A was the architect for the conversion of this former warehouse to fit the office’s needs: flexible spaces, better access to light, and unexpected nooks all harbor the firm’s creative spirit.

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As Esquire notes, the offices “could easily be confused for an art gallery, a museum, a furniture shop and perhaps even a construction site.” We’ll take that as a compliment. Windows from the street look into a casual gathering space leaving the passerby wondering exactly what goes on inside this “office”. The centrally located “kitchen” and the bleachers are all untraditional yet effective spaces for the ad-agency. At the client’s request, we kept the rough-hewn floors to preserve the tactility of the old structure, allowing the new furnishings to create an unexpected found object-type aesthetic – a principle that Mother is known for.

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The central Skylight and the open communication stair is the anchor for the space and projects the ethos of the office. As Malmstrom says, “We wanted to make the building feel open where you could see and hear each other clearly,” and the skylight achieves this. We truly appreciate the talent at Mother and appreciate their aesthetic and creative eye. We especially applaud their long-term goal to have miniature cows grazing on their roof deck. This city needs more cows.

Architect: ESKW/A; General Contractor: Vanguard Construction and Development Co., Inc.; Owner’s Rep: ProjectConsult.

Photos from Esquire. 

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